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Why I Hate Salesweasels, Reason #432

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20 minutes behind the curve and getting it wrong all the way...

I received this white-paper abstract on one of my tech mailing lists this morning:

Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results
Sponsored by [deleted]
Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.

"Sales 2.0 technology"? Really? "Web 2.0" was a rank enough meaningless-term to begin with, and now, years past its buzzword-prime come the vapid second-raters to, ahem, "embrace and extend."

Oringinal post: http://mbarrick.livejournal.com/886462.html


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