News out of Victoria, British Columbia, 100 years ago today:

• Three British cruisers sunk by a German submarine in the North Sea, 1,460 dead.
• German use of electric searchlights detailed
• [The "Evil subhuman Huns" propaganda machine is in full swing]
• Genuine signs that things are serious...
• Ads that caught my eye.

So the "exodus" to Ello is the big deal du jour.  Right now, it all bears a striking resemblance to the initial scramble to Google+ that still hasn't really gained traction. There's no real way of knowing at this point.